In today’s fast-paced real estate landscape, adaptability is key. Here, we’re highlighting insights from The Agency’s President, Rainy Hake Austin, who recently discussed how The Agency is navigating industry changes in an interview with Hannah Kramer during The Real Deal’s 2024 LA Forum.
“Navigating change requires a keen understanding of our clients and the market. At The Agency, we are committed to being proactive and transparent in our approach, allowing us to adapt swiftly. We also take pride in our ability to prepare for change.” says Rainy.
“Our leadership team proactively plans for the future, ensuring that we are equipped to handle the challenges and opportunities that come our way. Plus, by fostering a culture of collaboration and support, we empower our agents to navigate any changes confidently, always prioritizing what’s best for our clients. Together, we’re paving the way for a bright future in real estate.”
During the discussion, Rainy shared her perspective on the ever-evolving nature of the real estate market, particularly in Los Angeles. As client needs, design trends, and market forces shift, Rainy emphasized the necessity of staying attuned to these changes to lead effectively and ensure success for our firm and clients.
“I’m hoping that ultimately agents are able to ground themselves inside the change and see the positives in the opportunity to negotiate,” notes Rainy in her interview. “I hope it allows really amazing agents to rise, that it elevates our industry and also allows home buyers and sellers to really see the value that agents bring to the table.”
For more on how The Agency is embracing change and to hear Rainy’s tips and advice, watch the interview below.
