The Next Generation of New York Real Estate: The Agency’s Latest Campaign

by Sarah Jansen-Mount | Dec 13, 2023

The Agency New York is the East Coast headquarters of The Agency—and the team there perfectly exemplifies what makes The Agency different than all the rest: Our talented people. Each brings their own flavor and specialty, sharing the commonalities of passion, poise and incredible expertise. Our New York agents have a deep connection to the city, plus access to the world.

It’s fun to see what happens when you combine extraordinary agents with the power of an in-house marketing team and creative agency. The truth is, making our agents look good is our favorite thing to do. Shoutout to David Doobinin, the artful and acclaimed photographer who shot these beautiful images.

“When I was conceptualizing this campaign, I wanted to make sure the uniqueness of our agents was front and center,” said Molly Townsend, Senior Vice President and Managing Partner of the TriState area. “Because they are each so truly exceptional and bring wide-ranging expertise to New York clients. I think the end product beautifully captures that—their individuality, personality and the perspective they bring to the table.”

The Agency’s Creative Director Shane Gazzo and VP of Marketing & Content Nicole Montgomery lead the vision for the campaign—with Shane directing the photo shoot on site and Nicole crafting the stories. “We wanted to take the L.A. lens of the brand and revive it in a very New York-specific way,” said Shane.

“Yes,” chimed in Nicole. “The visuals—and the unique personality of each agent—were our jumping-off point for the words. In our usual fashion, we wanted bold, emotional stories that really showcase who our agents are and the unique perspectives they bring to the table.”

Erin Ramirez is the New York-based marketing expert who facilitated the execution of the campaign. “We usually work with our agents to showcase their listings and help them market on behalf of their clients, so to get creative with them and understand their love for our city was such an exciting moment for the members of the local marketing team,” she said.

Take a peek at our latest campaign, reintroducing some of our top New York agents to the world on The Agency red carpet. From the New York Original to the Real Estate Natural, meet the next generation of New York real estate. Let them show you what’s been here all along. See iconic places through fresh eyes.

Because more of the same is never an option.