Real estate leaders convened in Scottsdale, Arizona for Housingwire’s The Gathering, an event that unpacked dynamic industry shifts and provided expert guidance for how to thrive in today’s (and tomorrow’s) market. Among the luminaries in attendance were The Agency’s President, Rainy Austin and Founder and CEO, Mauricio Umansky.
Mauricio took center stage in a fireside chat titled “A New Era in Real Estate: Beyond the National Association of Realtors?” During the discussion, Mauricio highlighted the shifting paradigms brought about by the Sitzer settlements, which he noted are freeing brokers from the traditional binds of the National Association of Realtors (NAR).
Through initiatives like the Private Listing Service (PLS) and the American Real Estate Association (AREA), Umansky is spearheading a movement towards a more adaptable and dynamic trade group, one that mirrors the needs of today’s market.
Later on, Rainy Austin led a panel discussion on “The Secret to Boosting Agent Productivity.” Joined by industry heavyweights Mayi De la Vega of ONE Sotheby’s International Realty and Scott Durkin, CEO of Douglas Elliman Real Estate, the panel delved into the crucial relationship between leaders and agents, the need for maintaining high-touch leadership with agents as your company grows and the importance of receiving feedback from agents. Participants also discussed opportunities for agent engagement and ways to boost morale while navigating challenges.
Emphasizing the importance of closeness and connection, Mayi, Scott and Rainy each offered actionable strategies for fostering high-touch leadership. From innovative outreach methods to meaningful interactions, the discussion provided valuable insights into elevating agent productivity in an ever-evolving real estate landscape.