In a recent interview with HousingWire, The Agency’s President, Rainy Hake Austin, emphasized the importance of real estate agents harnessing their unique value in today’s ever-evolving industry landscape.
“I think, as a company — and hopefully as well as an industry — we all really believe in the value of the agent.” — Rainy Hake Austin
With a longstanding goal of guiding agents through the intricacies of the market, Austin champions The Agency’s leadership expertise in navigating the dynamic realm of real estate. Over the past four years, she has spearheaded initiatives aimed at empowering agents to thrive amidst change, fostering a culture of innovation and adaptability within the organization.
“We are really focusing on value creation with our agents, which is first helping them understand their value and then figuring out how to articulate their value,” Rainy told the publication. “But, in the big picture, we are really just trying to keep agents focused on productive elements that drive their business.”
Austin’s vision for The Agency revolves around equipping agents with the tools and support they need to distinguish themselves in a competitive market. By emphasizing the significance of each agent’s individual strengths and value proposition, she aims to elevate the collective success of The Agency as a whole.
“In a world where commissions have always been negotiable, agents aren’t just gating their value or weighing it against what others in the industry are offering but really looking at what they do and defining exactly what they offer,” Rainy explains. “That could be additional staging services, helping prep the home for going to market, or creative marketing solutions. We are helping agents to find where their niche is, and then find their voice and perspective to share amongst their clients with tangible things like social media assets, newsletters and email campaigns.”
With Austin at the helm, The Agency stands poised to lead the charge in encouraging agents to unlock their full potential and achieve unparalleled success in the world of real estate.
Read the full article on HousingWire here.
