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Design on the Mind: Forecasting for 2024

by | Jan 18, 2024

Whenever a new year starts, trends are on our minds. What trends best tell the story of 2023? And what can we anticipate in 2024? Our recent ShaRE Panel covered all that and more. 

 

Featured Panelists

Britt Zunino, Co-Founder of Studio DB

Nancy Santorelli, Associate Principal of Meyer Davis

Annie Ritz, Co-Founder and Principal of And And And Studio

 

Moderated By

Emma Reynolds, Freelance Luxury Lifestyle Editor 

 

Authenticity and Sustainability in Materials

In 2023, interior design witnessed a profound shift, marked by a resurgence of authenticity and sustainability. Clients sought to reconnect with genuine materials, favoring natural and locally sourced elements that created a tangible sense of place. Inspired by their travels, individuals aimed to infuse their living spaces with memories from hotels and various cultures. 

 

Pandemic-Influenced Trends

The pandemic played a crucial role in reshaping design preferences, leading to a transformation of home spaces. Individuals adapted their homes to support various aspects of life, including offices, classrooms, home spas, and personalized movie theaters. Wellness became a central theme, with amenities reflecting a holistic approach to well-being.

 

Wellness in Design

Distinct differences emerged between hospitality and branded residences, with wellness taking precedence in both. Individuals sought amenity spaces in their homes or hotels, reflecting a desire for comfort and familiarity wherever they traveled. The emphasis on locally sourced materials reinforced the importance of creating a home away from home, regardless of geographical location.

 

Evolution of Amenities

Amenity spaces experienced a significant evolution since the pandemic, becoming more specific and refined. Traditional gym setups gave way to specialized areas featuring ballet barres, infrared saunas, and personal training sessions. Home design also witnessed a shift towards adult-centric spaces, such as sophisticated lounges and bars.

 

No Risk, No Reward

A remarkable aspect of this design evolution is the willingness of individuals to take interior design risks. People are now more open to investing in unique pieces, seeking to create homes that stand out and reflect their individuality. The focus has shifted from resale concerns to the pursuit of creating lasting, personalized spaces—a quest for “forever homes.”

 

Impact of Social Media

Social media emerged as a powerful influencer in interior design, offering clients inspiration and challenging designers to create unique spaces not prevalent on Instagram and other platforms. The emphasis shifted from merely capturing a post or shot to showcasing how people live in their spaces, creating memorable Instagram moments and reveals.

 

What’s Ahead?

Looking ahead to 2024, design trends continue to evolve. A delicate balance between maximalism and minimalism is anticipated, with a focus on layering elements and incorporating personal touches without overwhelming the space. Vintage furniture is gaining prominence, adding a touch of fun and uniqueness to interiors. The sustainable trend extends to stainless steel, with kitchens featuring this material for its durability and eco-friendly properties.

If trends are trending for you, check out The Agency’s 2024 Red Paper, a wealth and market report that includes 7 key design trends to watch in 2024.

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