Laguna Beach has long been synonymous with artistic spirit, sun-drenched cliffs, and the relaxed elegance that draws a discerning crowd—just ask our team at The Agency’s local office. Now, one of its most storied oceanfront properties, Casa Loma Beach Hotel, has emerged from a visionary transformation that takes luxury beachside living to new heights.
Perched on the cliffs above Main Beach, Casa Loma embodies the bohemian charm and coastal allure that have long made Laguna a destination for creatives. With 70 bespoke guest rooms, each space reflects the understated sophistication and artistic roots of the area, blending Mediterranean influences with a nod to Laguna’s storied surf culture.
For this ambitious re-envisioning of the former Inn at Laguna Beach, Marc & Rose Hospitality assembled a design dream team: Venice-based architecture and interior design studio Electric Bowery, alongside graphic and branding firm LAND, and landscape architects ORCA. The result is a property that melds the elegance of a Mediterranean villa with the laid-back energy of California’s surf culture. The redesign doesn’t just capture the beauty of its surroundings—it enhances it.
“Our goal was to reimagine Casa Loma as more than just a hotel—it’s a place where guests can feel an intimate connection to Laguna Beach’s natural beauty and creative history,” said John Grossman, President of Marc & Rose. “We collaborated with partners who understand that hospitality is an art form and that a stay here should feel as personal and thoughtful as a visit to an old friend’s coastal villa.”
Electric Bowery’s design takes inspiration from the textures and tones of the Pacific coastline, with interiors that encourage beachside reflection. The influence of Mallorca is present in the architectural forms and color palette—think sandy neutrals, soft clay, and sea-glass greens—creating a seamless blend between indoor spaces and the iconic beach beyond. Curved archways, sun-bathed murals, and handcrafted furnishings evoke a sense of artisanal craft, while maintaining the bohemian energy that defines Laguna Beach.
Outside the rooms, Casa Loma’s public spaces have been meticulously curated to encourage guests to mingle, relax, and soak in the coastal scenery. The lobby, with its floor-to-ceiling windows framing breathtaking ocean views, immediately sets the tone. A sculpted mural depicting a sun-worshiping goddess pays tribute to the natural beauty of Laguna’s coastline, while earthy textures like scraped plaster, handcrafted tiles, and reclaimed wood furniture reinforce the hotel’s artisanal feel.
“The lobby isn’t just a space to pass through—it’s an experience,” explains Grossman. “We wanted the hotel to feel like an immersive art gallery, where every detail tells a story.” LAND’s artistic touch is felt throughout the property, from hand-painted tapestries in select guest rooms to the custom-designed furniture and striking murals that create a sense of place and creativity.
The serenity of the guest rooms continues the hotel’s ethos of laid-back luxury. The interiors feature custom-built beds and furnishings, with organic shapes that evoke the undulating waves of the Pacific. Light floods in from large windows, many of which open onto private balconies with sweeping views of the ocean and the beach below. Design flourishes like woven textiles, checkered benches, and custom lighting fixtures ensure each space feels effortlessly chic.
For those who appreciate the details, the rooms are filled with thoughtful touches: D.S. & DURGA toiletries, Canyon Coffee pour-over stations, and Tivoli radios set to Casa Loma’s custom soundtrack—carefully curated by hospitality sound design firm Uncanned. Whether you’re lounging on a private terrace or preparing for a day of exploration, the atmosphere invites guests to slow down and savor the moment.
Beyond the visual and culinary experience, Casa Loma offers a curated auditory journey, reinforcing the notion that luxury is all about immersion. The hotel’s custom vinyl collection—developed in collaboration with Numero Group—offers a selection of vintage coastal sounds, blending influences from Spain’s Costa del Sol to California’s iconic surf music scene. Guests can even take home a piece of their stay with a custom vinyl available for purchase, designed as the perfect memento of their seaside retreat.
For more information or to book a stay, visit Casalomalagunabeach.com or follow along on Instagram @casalomabeachhotel.
And to see available homes in the neighborhood, visit TheAgencyRE.com/region/orange-county.